![]() In the past, the media used to distribute this audio to us was also analog. The audio we hear is analog, as that is the domain in which we operate. So now the question is, what even is lossless audio and why should anyone care? And what in the malarkey is high-resolution audio or Dolby Atmos? It's time we clear some of the air surrounding these technologies and dispel some of the myths that are associated with them. ![]() Millions of people will suddenly have access to lossless audio without putting in any additional amount of effort or even paying anything extra. Even Spotify, which is actually yet to start rolling out lossless audio to its subscribers, beat Apple to the punch by announcing its own Spotify HiFi service a few months earlier.Īpple is now deploying lossless audio on its platform, and it should automatically become the largest music streaming service to offer this feature. Additionally, the company will also be offering lossless high-resolution audio as well as surround sound audio using Dolby Atmos encoding.Īpple is now the latest member of the lossless club, joining services such as Tidal, Amazon, Deezer, and Quobuz, who have been offering this option for a while. Apple recently announced its lossless audio option for the Apple Music streaming service.
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